New Nigerian pay television network NN24 will launch 24-hour news coverage from Monday, styling itself on US broadcaster CNN in a first for the West African country, it said.
The Lagos-based channel has a partnership deal with CNN International and distribution deal with South African DSTV, chief executive Anthony Dara told The Nation newspaper Sunday.
“In terms of branding if you talk about Sky, you think British, if you talk about CNN, you think about United States of America. NN24 is an African concept with global reach,” he said.
“We see ourselves as trying to reinvent the industry in Africa.”
NN24 completed a month-long test transmission last month.